Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Adspotfinder ニュースデスク
下記の出典をもとに、当サイトのニュースデスクがまとめました。人が書いた記事ではありません。
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
関連ニュース
Magnite extends its AI agent orchestration across formats
Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.
AI buying agentsMagnite Orchestrationseller agents
アメリカ合衆国Telly opens Home Screen Ads to programmatic buyers via Magnite
Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.
TV Manufacturer Telly Touts Programmatic Home Screen Ads
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
LoopMe brings Brand Lift measurement into The Trade Desk
LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.
Cognitiv combines deep learning with Magnite's real-time data
Cognitiv's deep-learning models now run on Magnite's real-time data to improve programmatic curation and identify high-value impressions for advertisers.