Zattoo deepens ad partnership with Paramount

Nexstar CEO Says Tegna Suit Settlement Is Possible, Cites Paramount-WBD Deal As Reason Stations Need More Scale

Nexstar CEO Perry Sook says a settlement of an antitrust lawsuit against its merger with Tegna is possible, but he notes the company faces less pressure than companies like Paramount facing legal opposition. “If we can settle the litigation prior to going to trial next year, that has a benefit to us,” he acknowledged on […]

合併グローバルNexstarParamount+Tegna2 か月前

Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer's premieres

Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.

アップデートグローバルOmnicom MediaParamount+4 か月前

Omnicom Media adds dynamic ad insertion to Paramount+ premieres

Omnicom Media's advertiser clients can now run dynamically adapted sequential ad units in Paramount+'s streaming premieres, the first time Paramount has enabled dynamic ad insertion.

Omnicom Media→Paramount+

リリースCTV · 広告枠連携グローバルOmnicom MediaParamount+4 か月前

OMNICOM MEDIA AND PARAMOUNT INTRODUCE DYNAMIC STREAMING FIXED AD UNIT TO POWER PERSONALIZED STORYTELLING ACROSS PREMIERE WEEK PROGRAMMING

Paramount→Omnicom Media

リリースCTV · 広告枠連携グローバルOmnicom MediaParamount4 か月前

Stroer becomes Zattoo's ad sales representative in Germany

Advertisers can now buy Zattoo's German streaming inventory through Ströer, which becomes its ad sales representative there.

Ströer→Zattoo

アップデートCTV · 販売代理ドイツZattoo4 か月前

Ströer vermarktet Zattoo künftig in Deutschland

アップデートドイツZattoo4 か月前