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Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels

This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale Magnite, the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, announced a strategic partnership to bring Playwire’s Flex Suite creative formats to programmatic buyers exclusively through […]

Playwire Expands Partnership With LiveRamp to Bring Publishers Google PAIR

This step forward unlocks additional cookieless inventory that will endure beyond third-party cookie deprecation in Chrome Playwire is proud to announce an expansion of its partnership with LiveRamp, to now bring Playwire’s publishers Google Display & Video 360’s PAIR. Display & Video 360’s Publisher Advertiser Identity Reconciliation (PAIR) enables publishers and marketers to securely and […]

Playwire Launches New Complete Monetization Platform to Seamlessly Connect Publishers and Advertisers

All-Inclusive Digital Media Platform Debuts Along with New Dedicated Website Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, announced the creation of their Complete Monetization Platform (CMP), an all-inclusive solution for mid-market digital publishers. The platform combines brand-new features and technology along with a few legacy ones. The purpose of […]

Playwire Media Campaigns Have Averaged Over 90% Viewability Rates in Partnership with Moat

Campaign average surpasses AVOC benchmarks by more than 2x; delivers enhanced video analytics for real-time campaign optimization Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts, today announced campaign results from a partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers. At a […]