Admixer Announces Prebid Partnership

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Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing […]

AdmixerPrebid

“Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing […]”
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Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

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Microsoft stops caching Prebid video files after shutting Xandr DSP

Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.

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Shinka Launches Enterprise-Grade Prebid Cache Ahead of Microsoft Deprecation

Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, announced the launch of Shinka Prebid Cache. The announcement comes in response to Microsoft’s recent notification that the Microsoft-hosted (formerly AppNexus) public Prebid Cache service […]

Shinka launches a Prebid Cache to replace Microsoft's before shutdown

CTV and DOOH publishers using Prebid can now use Shinka's new cache service after Microsoft shuts down its Prebid Cache.

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Prebid.org Announces Prebid Mobile 3.0.0 – A Major Leap Forward In Making Mobile and In-App Inventory Biddable

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, recently announced the release of Prebid SDK 3.0.0, a major milestone for the open-source in-app bidding solution. This release marks a significant step forward in functionality, performance, and flexibility across both iOS and Android environments. “Prebid Mobile 3.0.0 is the result of extensive collaboration, technical […]

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Weischer starts Prebid-based bookings for its DOOH inventory

Advertisers can now buy Weischer's digital out-of-home inventory in Germany through Prebid-based programmatic bookings.

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