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Starting in July ESPN will switch over to Megaphone’s publishing and ad insertion platform for its network of podcasts. ESPN will use Megaphone’s hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics tools.
“Starting in July ESPN will switch over to Megaphone’s publishing and ad insertion platform for its network of podcasts. ESPN will use Megaphone’s hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics tools.”출처
관련 뉴스
Spotify fully absorbs Megaphone into its own ad server
Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.
MegaphoneSpotify Ad Server
Amazon DSP connects to Disney's ad exchange DRAX
Advertisers using Amazon DSP can now directly access ad inventory across Disney+, ESPN and Hulu through Disney's Real-Time Ad Exchange.
Amazon AdsDraxDisney+, ESPN, Hulu
Amazon AdsLearfield extends radio partnership with ESPN and SEC
Broadcasters ESPN and the SEC continue their radio advertising partnership with Learfield.
LearfieldESPN, SEC
Spotify Expands Megaphone to 4 Countries in Europe
The podcasting platform is now available in France, Germany, Italy, Spain.
Spotify Unit Rolls Out Megaphone Audience Insights Dashboard
It gives podcast publishers a real-time look at the behaviors, demographics and interests of their listeners.