FranceTV Publicité extends its ad-tech partnership with FreeWheel
프랑스Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스 데스크가 작성했어요. 사람이 쓴 글은 아니에요.
Publisher France Televisions keeps its streaming ad inventory sold by FranceTV Publicité using FreeWheel's advertising technology, under an extended partnership.
“FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for t”출처
관련 업종
관련 뉴스
FreeWheel adds show-level reporting for streaming ad buyers
Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.
streaming ad sellersFreeWheelprogrammatic buyers
Attekmi adds keyword support to its FreeWheel DSP adapter
Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.
Marianne Siproudhis (FranceTV Publicité) : « la valeur du contexte est devenue aussi stratégique que la capacité de diffusion »
Nathalie Dinis (FranceTV Publicité) : « Culture, expérience, authenticité : la recette gagnante de la communication Food »