FreeWheel and OrkaTV Introduce a New Industry Solution for Advertisers to Reach Target Audiences on FAST Channels

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This new partnership gives marketers using the FreeWheel platform access to more than 3,500 FAST channels available via OrkaTV’s streaming TV marketplace. The end result is access to a more diversified pool of FAST ad inventory. FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, the leading marketplace for streaming TV, today […]

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“This new partnership gives marketers using the FreeWheel platform access to more than 3,500 FAST channels available via OrkaTV’s streaming TV marketplace. The end result is access to a more diversified pool of FAST ad inventory. FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, the leading marketplace for streaming TV, today […]”
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FreeWheel adds show-level reporting for streaming ad buyers

Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.

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Attekmi adds keyword support to its FreeWheel DSP adapter

Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.

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FranceTV Publicité extends its ad-tech partnership with FreeWheel

Publisher France Televisions keeps its streaming ad inventory sold by FranceTV Publicité using FreeWheel's advertising technology, under an extended partnership.

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VSiN's new sports FAST channel streams exclusively on OrkaTV

Advertisers can reach VSiN's new 24/7 sports-betting FAST channel exclusively through OrkaTV, extending its ad-supported streaming distribution.

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FranceTV Publicité, FreeWheel expand monetisation solutions partnership

FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for the complex and fragmented streaming landscape. The FreeWheel platform helps […]

FranceTV Publicité & FreeWheel Expand Partnership

FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of […]