Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.
Podcast advertising is booming — particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have significant implications for what types of DTC brands are able to advertise on podcasts.
“Podcast advertising is booming — particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have sig”출처
무엇에 관한 소식인지
관련 뉴스
Spotify Partner Program expands to 35 new markets
Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.
Spotifycreatorsembedded sponsorships
Red Seat Ventures signs ad-sales deal for 'Financial Audit'
Red Seat Ventures will handle ad sales and distribution for Caleb Hammer's 'Financial Audit' show, giving advertisers a way to buy ads across Tubi, YouTube, Apple Podcasts and Spotify.
Financial AuditRed Seat VenturesTubi, YouTube, Apple Podcasts, Spotify
Spotify fully absorbs Megaphone into its own ad server
Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.
MegaphoneSpotify Ad Server
Azerion integrates Spotify Ad Exchange into its Hawk DSP
Advertisers using Azerion's Hawk DSP can now buy Spotify's audio ad exchange inventory directly.
Spotify AdsAzerion Hawk DSPAdvertisers