Rakuten Advertising Expands Relationship with Xandr’s GSET Across EMEA and Adopts Xandr’s Monetise SSP Globally
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Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten […]
“Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten […]”출처
Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs
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DSPsMicrosoft MonetizeLinkedInCTV
LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.
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Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI capabilities that deliver smarter, more scalable […]