AdExchanger: Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings
Unity moved all iOS and Android traffic on its ad network to its new AI ad platform, Unity Vector, ahead of schedule. Unity said Vector lifted iOS installs and in-app purchase value by 15% to 20% compared to the old model.
AdExchanger: AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster
Business of Apps: Roku and Unity join forces to revolutionise mobile app advertising
Unity completes its merger with ironSource, bringing ironSource's ad network and Tapjoy under Unity.
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