Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Reino UnidoRedação do Adspotfinder
Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]
“Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]”Fonte
Do que se trata
Publishers e plataformas
Também citados
Setores envolvidos
Notícias relacionadas
Publicis Media and ITV launch addressable audience partnership
Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.
As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?
Omnicom and Sky Media launch biddable sports ad marketplace
Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.
OmnicomSky Mediasports inventory
Universal Ads adds LiveRamp and mobile measurement partners to premium TV
Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.
LiveRampUniversal AdsPremium TV
Sky's ITV takeover gives it 44% of the UK TV ad market
Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.
SkyITV
Universal Ads launches in the UK on Channel 4, ITV and Sky
Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.
AdvertisersUniversal AdsChannel 4, ITV, Sky