Omnicom combines Acxiom and Roku data through Amazon Ads for TV frequency

NovidadeTV · Parceria de dadosGlobal

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

Advertisers using Omnicom can now manage TV ad frequency better by combining Acxiom and Roku audience data through Amazon Ads.

Omnicom MediaAmazon AdsRoku Advertising

“The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.”
Fonte

Do que se trata

Veículos e plataformas

Exchanges

Notícias relacionadas

La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas

Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon MediaRokuCTV inventory

LançamentoCTV · Acesso de compraGlobalFavicon of Roku AdvertisingRoku Advertising

Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

LançamentoGlobalFavicon of Amazon AdsAmazon Ads

How Amazon Ads Brand InnovationLab is delivering breakthrough campaigns

Amazon Ads extends campaigns to ChatGPT

Amazon Ads is bringing its advertisers into ChatGPT, extending existing ad campaigns into the AI chatbot.

Amazon AdsChatGPT

LançamentoAssistentes de IA · Acesso de compraGlobalFavicon of Amazon AdsAmazon AdsWPPFavicon of ChatGPT AdsChatGPT Ads

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

OmnicomSky Mediasports inventory

LançamentoCTV · Infraestrutura de leilãoGlobalFavicon of Sky MediaSky MediaFavicon of Omnicom MediaOmnicom Media