People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue

NovidadeGlobal

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.

“People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.”
Fonte

Do que se trata

Veículos e plataformas

Também citados

Setores envolvidos

Notícias relacionadas

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASAFacebook, Google, Twitter, TikTokadvertisers

RegulaçãoWeb · Mudança de regrasReino UnidoFavicon of TikTok AdsTikTok AdsFavicon of Google AdsGoogle Ads

Minecraft bans ads for outside products in-game

Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.

MicrosoftMinecraftadvertisers

RegulaçãoApp · Mudança de regrasGlobalFavicon of Microsoft AdsMicrosoft Ads

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google AdsPrebid

Mudança de políticaProgramática · Infraestrutura de leilãoGlobalFavicon of Google AdsGoogle AdsFavicon of PrebidPrebid

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

RegulaçãoGlobalFavicon of Google AdsGoogle Ads

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisersYouTube AdsUniversal Commerce Protocol

LançamentoRetail media · Acesso de compraGlobalFavicon of Google AdsGoogle AdsFavicon of YouTube AdsYouTube Ads

Google Ads adds first-party data and geo-experiment tooling

Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.

advertiser dataGoogle Ads Data ManagerMeridian GeoX

LançamentoMensuração · Dados first-partyGlobalFavicon of Google AdsGoogle Ads