Foursquare Acquires Placed From Snap, Raises $150 Million

Покупка компанииИзмерения · ПоглощениеВесь мир

Новостная служба Adspotfinder

Текст подготовлен редакцией сайта на основе источника ниже, не человеком.

Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after […]

PlacedFoursquare

“Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after […]”
Источник

О чём это

Издатели и платформы

Биржи

Затронутые отрасли

Похожие новости

Infillion acquires location-data company Foursquare

Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.

InfillionFoursquare

Покупка компанииДанные · ПоглощениеВесь мирFavicon of InfillionInfillionFavicon of FoursquareFoursquare

Infillion buys Foursquare to link ads with 16 billion visits

Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.

Покупка компанииВесь мирFavicon of InfillionInfillionFavicon of FoursquareFoursquare

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]

Покупка компанииВесь мирFavicon of InfillionInfillionFavicon of FoursquareFoursquare

FTC sues Hims & Hers for allegedly sharing patients’ medical data with advertisers Meta and Snap

The U.S. federal consumer watchdog said Hims & Hers, which prescribes for sexual wellness and mental health conditions, used website trackers to share customers’ information with advertisers.

ЗаконСоединенные ШтатыFavicon of Snap AdsSnap AdsFavicon of Meta AdsMeta Ads

Announcing Unified Attribution on Snapchat | Snapchat for Business

НовостьВесь мирFavicon of Snap AdsSnap Ads

Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.

ЗапускВесь мирFavicon of Snap AdsSnap Ads