Camera-first messaging and short-video platform with a predominantly younger audience. Inventory sits between friends' Stories, in Spotlight, in the Discover feed, in the Chat feed and in the camera itself as AR. Standard formats are bought in Ads Manager; the high-impact AR and Commercial units are reserved through Snap.
Snapchat Ads is the advertising arm of Snapchat, positioned to reach an audience described in its title as Gen Z and Millennials. It is built for businesses of any budget, offering tools to start small, learn from results, and scale campaigns through the Snapchat Ads Manager.
Named ad formats include AR Lenses and First Commercial, both sold per day on a guaranteed basis; Collection Ads, Commercials, Dynamic Ads, Single Image or Video Ads and Sponsored AR Filters, sold per impression by auction; and Sponsored Snaps, also sold per impression by auction. Snap Promote is listed as an additional format, run through the Snapchat Ads Manager.
Как купить
2 способа покупки с шагами, требованиями и минимальным бюджетом.
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Рекламные места
12 рекламных мест с форматами, ценами и способом покупки.
- Collection Ads
Product carousel placement · Соцсети
- Commercials
Responsive display ad · Веб
- Dynamic Ads
In-feed ad · Соцсети
- First Commercial
Responsive display ad · Веб
- First Lens
Responsive display ad · Соцсети
- Reach and Frequency Lenses
Responsive display ad · Соцсети
- Single Image or Video Ads
Responsive display ad · Соцсети
- Snap Promote
Sponsored post · Соцсети
- Snapchat Ads Manager campaigns
Sponsored post · Соцсети
- Sponsored AR Filters
Responsive display ad · Соцсети
- Sponsored Snaps
Responsive display ad · Соцсети
- Story Ads
Responsive display ad · Соцсети
Sold by CPM · CPC · дня. The rates are behind the lock.
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Каналы
Каждое рекламное место отнесено к своему каналу — веб, видео, поиск, ТВ, — чтобы было понятно, что именно вы покупаете.
Категории
Похоже на Snap Ads
