The largest social platform, reaching a broad consumer audience worldwide across feed, video and messaging surfaces.
Meta Ads is the advertising platform used to run campaigns across Facebook, Instagram, and Messenger. Campaigns are built and managed through Ads Manager, covering formats spanning app, commerce, email, social, and web placements, reaching audiences interested in community topics.
Buying options include auction-based campaigns managed through Ads Manager and manual campaigns, alongside reservation buying sold on a reach and frequency basis. Advantage+ campaigns automate shopping, catalog, and app-install formats for advertisers, drawing on automated targeting and creative optimization rather than manual audience selection.
Campaigns typically run with image, video, or carousel creative, and an advertiser chooses an objective such as awareness, traffic, or conversions before a campaign runs across the placements selected for it.
Как купить
2 способа покупки с шагами, требованиями и минимальным бюджетом.
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Рекламные места
14 рекламных мест с форматами, ценами и способом покупки.
- Advantage+ catalog ads
Responsive display ad · Маркетплейсы
- Auction buying type (Ads Manager)
Responsive display ad · Соцсети
- Audience Network
Responsive display ad · Веб
- Facebook feed
Feed ad · Соцсети
- Facebook right column
Banner ad · Веб
- Facebook Stories
Story ad · Соцсети
- Instagram Explore
In-feed ad · Соцсети
- Instagram feed
Feed ad · Соцсети
- Instagram Stories
Story ad · Соцсети
- Marketplace
In-feed ad · Соцсети
- Messenger inbox
Inbox ad · Email
- Reels
Story ad · Соцсети
- Reservation (Reach and Frequency) buying
Responsive display ad · Соцсети
- Threads feed
Feed ad · Соцсети
Sold by CPI · CPA · CPM. The rates are behind the lock.
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Каналы
Каждое рекламное место отнесено к своему каналу — веб, видео, поиск, ТВ, — чтобы было понятно, что именно вы покупаете.
Категории
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