Новости
Что изменилось в рекламе: новые законы и запреты, данные о рекламных бюджетах, покупки компаний и закрытия, новые рекламные продукты и способы закупки, цены, опубликованные продавцами из каталога Adspotfinder, — сначала свежее, у каждой записи есть источник.
Magnite extended Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory in one language.
Соединенные ШтатыAdweek: AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report
ExchangeWire: FTC Sues Amazon Over Alleged Ad-Price Manipulation
TheWrap: Amazon Disputes FTC Lawsuit Over Sponsored Ads as ‘Misguided’ and ‘Patently False’
The FTC and 22 states sue Amazon, alleging that from 2019 it added an undisclosed surcharge, internally called a “soft reserve price”, to the auctions for Sponsored Products, Sponsored Brands and Display ads beside search results, so advertisers paid more than the second-price auction it described.
Radio Ink: CMG Makes Payment To Settle FTC False Advertising Claims
TheWrap: Court Blocks FCC Plan to Give Political Groups Discounted TV Ad Rates
TheWrap: Sports Streamer DAZN to Buy EverPass Media in US Expansion
ExchangeWire: VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership
Radio Ink: Dems Take FCC’s Expanded Political Ad Discount Rules to Court
Radio Ink: FTC Hits Cox Media Group Over Phantom AI Ad Tech
TV Technology: FCC Urges Appeals Court to Toss Challenges to Nexstar-Tegna Deal
OpenAI opens a beta self-serve Ads Manager to US advertisers, adds cost-per-click bidding and drops the $50,000 minimum spend.
MarTech Series: SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States
ExchangeWire: Ad Companies in Boycott Settlement Talks with FTC
Nexstar Media Group closed its acquisition of Premion's parent TEGNA Inc. after FCC and DOJ approval.
OpenAI's ChatGPT advertising pilot begins in the United States, showing ads to Free and Go users.
Adweek: EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals
ExchangeWire: IAB Forecasts 9.5% US Ad Spend Growth
At Pinterest Presents, Pinterest introduced Top of Search ads and Pinterest Media Network Connect, a self-service Ads Manager tool for media networks to share first-party audiences, catalogues and conversion data. Launch collaborators included Kroger Precision Marketing and Instacart Ads in the US.
AdExchanger: Behavioral Ads Get A Break – But Not A Free Pass – In Updated CCPA Regs
ExchangeWire: MGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the US
Digiday: TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
Adweek: Madison and Wall Raises 2025 US Ad Spend Growth Forecast to 6%
Radio Ink: NAB: FCC’s Foreign Ad Rules Violate Trump’s Executive Orders
Adweek: US Digital Ad Spend Climbed to $259 Billion in 2024
TechCrunch: BeReal, which says it has 40M monthly users, is rolling out ads in the US
Radio Ink: Triton Digital Adds All Publishers to US Podcast Ranker
Radio Ink: BBC Studios Selects iHeartMedia for US Podcast Ad Sales
TikTok goes offline for US users on the night of 18 January 2025. Service returns on 19 January, when campaigns targeting US audiences resume delivering, with limits on live campaigns.
Adweek: Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty
TechCrunch: FTC orders AI accessibility startup accessiBe to pay $1M for misleading advertising
TechCrunch: FTC bans two data brokers from collecting and selling Americans’ sensitive location data
Digiday: DOJ and Google make closing arguments in landmark adtech antitrust trial
Adweek: Amazon Has Slashed Its US Ad Spend by $700 Million This Year
Radio Ink: Radio Stations Must Heed FTC’s New Sponsored Content Rules
AdMonsters: Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule
Adweek: Stations Tell Viewers FCC Requires Airing of ‘Graphic’ Paid Political Ad
Новости рекламного рынка — на почту
Сделки, закрытия, новые рекламные продукты и изменения правил — события из ленты, прямо в почту.
Дата у каждой записи — когда факт стал верным, а не когда его добавили сюда; есть ссылка на источник.
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