Moloco Research Uncovers Substantial Growth Opportunities for Mobile App Advertising Beyond Google and Meta
Adspotfinder 新闻编辑室
这是本站新闻程序根据下方来源自动整理的，不是人工撰写。
Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers who embrace the independent app ecosystem* see up to 214% higher financial return Moloco, the AI performance advertising company, released new research on the growing disparity between mobile app advertising […]
“Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers who embrace the independent app ecosystem* see up to 214% higher financial return Moloco, the AI performance advertising company, released new research on the growing disparity between mobile app advertising […]”来源
这条新闻关于谁
发布商与平台
文中提到的广告位和形式
涉及行业
相关动态
Facebook, Google, Twitter and TikTok join ASA ad-rules pilot
The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.
ASAFacebook, Google, Twitter, TikTokadvertisers
英国German court strips Meta of liability shield for fake ads
Meta faces fines of up to €250,000 per fake ad after a Frankfurt court ruled its ad auction and feed ranking amount to content control, removing its hosting-law shield and increasing platform liability for scam ads.
Frankfurt courtfake adsMeta Ads
德国Google ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]
Google adds agentic commerce checkout to YouTube ads
Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.
advertisersYouTube AdsUniversal Commerce Protocol