HORIZONT: Social-Media-App: BeReal launcht Werbeplattform in Deutschland
TechCrunch: BeReal, which says it has 40M monthly users, is rolling out ads in the US
Digiday: BeReal launches its ad business in the U.S. just as others pull back
ExchangeWire: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table
Digiday: Marketers reconsider BeReal as it launches its first global brand marketing campaign
AdExchanger: Can BeReal Be The Real Thing?; Simpli.fi Acquires Bidtellect
Digiday: BeReal still has potential for advertisers, but its hype period is well and truly over
Digiday: BeReal is challenged to keep marketers’ attention without robust advertising offerings
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