行业动态

TV Technology: Samsung Ads Announces First Shoppable CTV Partners

HORIZONT: Samsung Ads: Samsung macht Startbildschirm seiner Smart TVs programmatisch buchbar

Samsung Ads opens its TV home-screen inventory to programmatic buying through The Trade Desk and Google Display & Video 360, powered by Magnite's SpringServe, rolling out across all regions from Q3 2026.

MarTech Series: Samsung Ads makes it easier for brands to advertise programmatically

Mediashotz: Samsung Ads unlocks programmatic ads on its TVs for the first time

AdExchanger: How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social

Mediashotz: Samsung Ads launches TotalView to bridge linear and streaming TV

MarTech Series: Samsung Ads Launches Immersive Carousel Home Screen Ad Unit for High‑Impact Storytelling

Mediashotz: Samsung Ads releases Immersive Carousel home screen

ExchangeWire: Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets

MarTech Series: Samsung Ads Expands Integration with Amazon DSP into Europe

Mediashotz: Samsung Ads expands Amazon DSP integration into Europe

Mediashotz: Samsung Ads and Publica by IAS extend global CTV partnership

Mediashotz: DMEXCO 2025: Samsung Ads plays Adtech Tarot

AdExchanger: Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

Mediashotz: Samsung Ads reimagines CTV advertising with GameBreaks UK launch

MarTech Series: Samsung Ads reimagines CTV advertising with interactive and game-based ad format

HORIZONT: Second-Screen-Nutzung: Samsung Ads integriert mobile Nutzungsdaten in sein CTV-Angebot

TV Technology: Samsung Ads Debuts the Samsung Television Network

TV Technology: Samsung Ads Launches Optimal Reach for Linear, AVOD

Adweek: Samsung Ads and Magnite Expand Partnership to Better Target Streaming Ads

MarTech Series: Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV

Adweek: Samsung Ads Debuts Interactive Games for Advertisers

AdMonsters: Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement

Mediaweek: Samsung Ads launches data clean room solution with InfoSum

ExchangeWire: Samsung Ads Joins ISBA’s Origin as Founding CTV Member

ExchangeWire: Samsung Ads Launches ‘Sponsored Row’, Placing Content Owners Ahead in the Battle for Attention

MarTech: Samsung Ads introduces new CTV ad types

MarTech Series: Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership

Mediashotz: Samsung Ads introduces home screen Masthead ad placement

Mediashotz: Samsung Ads rolls out Consent Management Platform service across TV plus

Adweek: Samsung Ads Optimizes Streaming Buys, Preps 4 New FAST Channels

Beet.TV: Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns

AdExchanger: Samsung Ads Offers To Manage CTV Buys So Marketers Can Maximize Incremental Reach

MarTech: Samsung Ads launches full-service offering Total Media Solution

MarTech: Samsung Ads rolls out data partnership with major marketing platforms

Adweek: Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV

AdExchanger: Samsung Ads Enables Buying Using Brands’ First-Party Data

Adweek: Samsung Ads Debuts Connected TV Predictive Planner to Boost AVOD Ad Buys

Adweek: Samsung Ads Debuts 3 New Ad Offerings, Boosts Samsung TV Plus Experience

AdTech Daily: Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

MarTech Series: Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

Adweek: Samsung Ads And General Motors Team in CTV Pilot

AdExchanger: Samsung Ads Launches Auto-Focused Measurement Tool For Linear And Streaming TV

Beet.TV: Samsung Ads Combines Linear & Streaming Ad Outcome Measurement

MarTech Series: Samsung Ads Extends Its European Programmatic Offering, Giving Advertisers Access for the First Time to Acr-Powered Programmatic TV Video Solutions

Net Imperative: Samsung Ads extends European programmatic tools to TV video

ExchangeWire: Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive Announce Virtual Advertising and Media Festival

MarTech Series: Samsung Ads Launches Samsung Demand-Side Platform

AdExchanger: Samsung Ads Opens Up Its CTV Video Supply To Programmatic Demand