How to advertise in retail media
Sponsored product listings and on-site placements sold by the retailer itself, priced per click or per thousand impressions.
99 sellers tracked, across 28 markets.
What this is
Retail media is advertising sold by a retailer on its own site or app — a sponsored product listing in search results, a banner on a category page, or a placement in its own app. It is usually bought through the retailer's self-serve ad platform, priced per click or per thousand impressions and settled by auction; a smaller share is a negotiated placement quoted flat, such as a homepage takeover or a guaranteed slot for a launch.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 145 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
How is retail media different from a marketplace search ad?
It mostly isn't — a sponsored product listing on a retailer's own search results is retail media. The channel here also covers a retailer's other on-site placements: category banners, app takeovers, and off-site extensions of the same audience.
Do I need to be a seller on the platform to advertise?
Usually yes — most retail media platforms are built for brands and sellers who already list products there; a few also sell display placements open to any advertiser.
Is retail media self-serve?
The biggest platforms are, through their own ad manager; smaller retailers here are more likely to require a sales conversation for anything beyond the smallest spend.