How to advertise in search results
Sponsored results and product listings, almost always sold by auction and priced per click.
49 sellers tracked, across 15 markets.
What this is
Search advertising places a sponsored result or product listing above or beside the organic results, sold by the search platform's own auction — Google, Bing, Amazon and marketplace search among them. It is priced per click (CPC) in almost every case, occasionally per action or per sale for a retail search placement, and bought self-serve through the platform's own ad account rather than negotiated.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 59 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
Is search advertising always self-serve?
Mostly — the major search platforms run an open, self-serve auction. A managed or agency account exists for scale, not because the door is closed to a direct buyer.
Why is search priced per click rather than per impression?
Because the outcome the advertiser actually wants — a click to their page — is what's measured and charged for; showing the ad with no click costs nothing, which is the main reason search auctions clear at CPCs well above a typical display CPM.
Can a search ad be bought with a fixed placement?
Not on the major platforms — position is decided by the auction for every query, not sold as a guaranteed slot. A retail marketplace's sponsored placement works the same way.