How to advertise with video ads
Pre-roll, mid-roll and in-feed video spots, sold mostly by auction and priced per view or per thousand impressions.
395 sellers tracked, across 58 markets.
What this is
Video advertising covers in-stream pre-roll and mid-roll spots on a publisher's own video player, and in-feed video ads on platforms that carry them. Most is bought programmatically, priced per view (CPV) or per thousand impressions (CPM) and settled by auction; a smaller share is sold as a direct sponsorship or a guaranteed placement, quoted flat for a fixed run.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 524 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
What's the difference between CPV and CPM for video?
CPV charges only when someone actually views the ad, or watches it to a set point; CPM charges per thousand times it is served, whether or not it is watched. A seller states which its rate uses — the two are not comparable numbers.
Are video ads ever sold with a guaranteed placement?
Some are — a handful of sellers here quote a guaranteed daily or weekly rate rather than an auction, usually for a premium slot such as a homepage player. Most video inventory is still bought at auction.
Can I target a specific show or channel?
That depends on the seller: a direct sponsorship buy usually names the show; a programmatic buy targets an audience or a placement type across many videos, not one specific show, unless the seller offers a private marketplace deal.