BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table
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On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, […]
“On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, […]”出典
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BeReal launches RealCard ad format with Crédit Agricole as first advertiser
BeReal introduced RealCard, a premium ad format, with Crédit Agricole as the launch advertiser buying into it.
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Nexstar CEO Says Tegna Suit Settlement Is Possible, Cites Paramount-WBD Deal As Reason Stations Need More Scale
Nexstar CEO Perry Sook says a settlement of an antitrust lawsuit against its merger with Tegna is possible, but he notes the company faces less pressure than companies like Paramount facing legal opposition. “If we can settle the litigation prior to going to trial next year, that has a benefit to us,” he acknowledged on […]
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer's premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Omnicom Media adds dynamic ad insertion to Paramount+ premieres
Omnicom Media's advertiser clients can now run dynamically adapted sequential ad units in Paramount+'s streaming premieres, the first time Paramount has enabled dynamic ad insertion.