Publicis Media and ITV launch addressable audience partnership

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

Sky→ITV

買収CTV · 買収イギリスITVSky Media3 か月前

Universal Ads launches in the UK on Channel 4, ITV and Sky

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

Advertisers→Universal Ads→Channel 4, ITV, Sky

リリースTV · 買付アクセスイギリスUniversal AdsSky MediaITV3 か月前

Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky

Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]

リリースイギリスUniversal AdsComcast AdvertisingSky MediaITV3 か月前

Universal Ads launches in UK with Channel 4, ITV and Sky

Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]

市場データイギリスUniversal AdsITVSky Media3 か月前

Publicis acquires LiveRamp for $2.5 billion

Agencies within Publicis Groupe gain LiveRamp's data collaboration and identity technology to power AI-driven ad campaigns for clients.

Publicis Groupe→LiveRamp

Pubblicità: Publicis Media e Starcom in testa in Italia nel 2025 per il new business e la retention

アップデートイタリアPublicis Media6 か月前