Universal Ads launches in UK with Channel 4, ITV and Sky

市場データイギリス

Adspotfinder ニュースデスク

下記の出典をもとに、当サイトのニュースデスクがまとめました。人が書いた記事ではありません。

Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]

“Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]”
出典

この記事の対象

パブリッシャー・プラットフォーム

関係する業種

関連ニュース

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis MediaITV

リリースCTV · データ提携グローバルPublicis MediaPublicismediaITV

As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?

リリースグローバルUniversal Ads

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

OmnicomSky Mediasports inventory

リリースCTV · オークション基盤グローバルSky MediaOmnicom Media

Universal Ads adds LiveRamp and mobile measurement partners to premium TV

Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.

LiveRampUniversal AdsPremium TV

リリースCTV · 効果測定連携グローバルUniversal Ads

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

SkyITV

買収CTV · 買収イギリスITVSky Media

Universal Ads launches in the UK on Channel 4, ITV and Sky

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

AdvertisersUniversal AdsChannel 4, ITV, Sky

リリースTV · 買付アクセスイギリスUniversal AdsSky MediaITV