Rakuten Advertising Expands Relationship with Xandr’s GSET Across APAC and LATAM and Adopts Xandr’s Monetize SSP Globally
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The new relationship brings wider premium inventory to Xandr customers across CTV, digital video, display and mobile Xandr, AT&T’s advanced advertising company and Rakuten Advertising today announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that […]
XandrRakuten Advertising
“The new relationship brings wider premium inventory to Xandr customers across CTV, digital video, display and mobile Xandr, AT&T’s advanced advertising company and Rakuten Advertising today announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that […]”出典
Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs
Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.
DSPsMicrosoft MonetizeLinkedInCTV
LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.
Rakuten Advertising Launches Mirai, Affiliate Marketing’s First Advanced AI Optimization Agent
Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI capabilities that deliver smarter, more scalable […]