Connected TV: Visoon und Xandr ermöglichen programmatischen Addressable-TV-Einkauf

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

リリースCTV · ファーストパーティデータグローバルMicrosoft MonetizeLinkedIn5 か月前

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

リリースグローバルLinkedInMicrosoft MonetizeAmazon Ads5 か月前

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

提供終了プログラマティック · オークション基盤グローバルMicrosoft AdsMicrosoft Monetize5 か月前

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

リリースCTV · 広告枠連携グローバルLinkedInThe Trade DeskMicrosoft Monetize7 か月前

Visoon and Ströer open Welt TV to programmatic buying

Advertisers can now buy Welt TV inventory programmatically through a new cooperation between Visoon and Ströer.

Advertisers→Visoon→Ströer

アップデートTV · 買付アクセスグローバルVisoon1 年前

Microsoft retires Invest DSP, points advertisers to Amazon

Advertisers on Microsoft Invest, the DSP from its Xandr acquisition, must move to another platform before its Feb 28, 2026 shutdown; Microsoft names Amazon DSP as the preferred partner for the switch.

Microsoft Invest→Amazon Ads

提供終了プログラマティック · 市場撤退グローバルMicrosoft AdsAmazon AdsMicrosoft Monetize1 年前