ニュース

Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.

Four Tatari advertisers buy Super Bowl LX commercials on NBC

Four Tatari advertisers, Ro, Manscaped, Tecovas and Life360, are airing commercials during NBC's Super Bowl LX broadcast through Tatari's TV advertising platform.

Ro, Manscaped, Tecovas, Life360→Tatari→NBC

アップデートTV · 買付アクセスアメリカ合衆国TatariLife360 AdsMANSCAPEDNBC8 か月前

Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain. On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]

Tatari Unveils Fully AI-Powered Media Buying Across Linear and Streaming TV

Brands and agencies can now build TV campaigns with unprecedented speed, accuracy and comprehensiveness Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video) introduced its AI-Enabled Planning Engine. This groundbreaking tool enables advertisers to create media plans for TV campaigns faster and more accurately– with full transparency and […]

Tatari makes significant updates and improvements to its TV ad measurement

Tatari sets new and cutting-edge industry standards for precision and effectiveness across TV ad buying Tatari, a leading platform for buying and measuring advertising across convergent TV, today announced major improvements to its TV-specific measurement, elevating the standard for precision and effectiveness in the TV advertising industry. This update mostly focuses on improvements to Tatari’s […]

Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean Room as First Product

Experian is the first identity technology provider to integrate with Vault’s interoperable data sharing and measurement technology Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is […]

Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement Capabilities

TV buying and measurement platform broadens its data and targeting capabilities Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem, which provides a deeper understanding of consumers, Tatari bolsters its data and […]

Tatari Licenses Samba TV Data Set, Giving Advertisers Accurate Household Viewership Insights Across Linear and Streaming

Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, today announced that it has licensed the data from Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, making Samba TV’s rich viewership data available within the Tatari platform. More than 200 brands and agencies use […]

Tatari Launches Agency-focused Business

Leading TV buying and measurement platform brings self-serve technology to advertising agencies Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology platform is now available to agencies. More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies […]

Tatari Offers Lookalike Audiences Across Linear and Streaming with the Launch of Similar Inventory

Similar Inventory allows advertisers to rapidly and seamlessly scale their high-performing TV advertising on linear and streaming TV Tatari, a data and analytics platform for buying and measuring TV ads, today announced the launch of Similar Inventory. Similar Inventory automatically recommends available linear and streaming TV inventory with the same outcome to an existing campaign. […]

Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint

Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server. The two companies’ combined technology will facilitate direct relationships between advertisers and publishers, promoting a more transparent and efficient media exchange. This […]

Tatari Buys TheViewPoint To Link Up With CTV Supply

On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy CTV SSP TheViewPoint. Tatari, with a buy-side offering, realized it needed an inroad to supply to better understand the inventory it’s building paths toward. Tatari declined to share the deal price. A vast majority of […]

Tatari Launches Creative Library, Automating the Creative Upload Process For TV Advertising

Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Creative Library, a new self-serve dashboard feature, achieved […]