行业动态

AdExchanger: Roblox Opens Up Advertising To Kids Under 13

Roblox introduced the Homepage Feature ad unit and expanded programmatic access to Amazon DSP and Liftoff plus the SSPs Index Exchange, Magnite and PubMatic.

Digiday: Roblox faces growing pains as marketers start to demand more ad transparency

Digiday: Roblox courts advertisers with fresh data on its ad effectiveness

Digiday: Roblox studios begin to consolidate as Super League buys Supersocial

Digiday: Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend

AdExchanger: Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox launched Rewarded Video ads and partnered with Google so brands and agencies can buy them programmatically via Google's advertising solutions or through direct insertion orders.