How to advertise in newsletters
A dedicated send, a placement inside a regular newsletter, or a classified line — sold directly by the publisher, usually at a flat or per-send rate.
305 sellers tracked, across 35 markets.
What this is
Newsletter advertising is sold directly by the publication that owns the list — there is no auction layer most of the time. The common products are a placement inside the regular send, priced per send or per month, a dedicated solo email to the whole list, and a smaller classified-style listing. Rates are usually flat or off a rate card rather than programmatic, and a few sellers quote a subscriber-based rate instead — a fixed amount per thousand subscribers reached.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 389 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
16 published rates have been read for this channel, from just 2 sellers — too few to call a typical price.
Questions
How is a newsletter ad usually priced?
Most are a flat rate per send or per month for a placement in the regular issue, sized to the list; a few state a rate per thousand subscribers instead. A dedicated solo send to the whole list is priced separately and usually costs more.
Do newsletters publish their rates?
Some do, on a media kit; many only quote a rate once asked. Where a rate is published here, the page it was read from and the date it was checked are shown next to it.
Is there a minimum commitment?
It varies by seller — some sell a single placement, others require a run of several sends or a monthly minimum. The directory records a stated spend floor where one has been published.