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What changed in advertising: new laws and ad bans, ad spend figures, acquisitions and shutdowns, new ad products and routes in, rates published by the sellers on Adspotfinder — newest first, each with its source.
16 events for Zynga
Open ZyngaExchangeWire: Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City
AdExchanger: Zynga Buys ASO Platform Storemaven To Cut Down On CAC
AdExchanger: Chartboost And Zynga 10 Months In: ‘All Roads Lead To First-Party Data’
AdExchanger: Zynga On First-Party Data, Weathering ATT – And Its Plans To Buy More Mobile Ad Tech
MarTech Series: Zynga Closes Acquisition of Chartboost, a Leading Mobile Advertising and Monetization Platform
ExchangeWire: Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend
AdExchanger: Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost
TechCrunch: Zynga acquires Turkey’s Peak Games for $1.8B, after buying its card games studio for $100M in 2017
AdExchanger: Zynga Has A Soft Quarter For Advertising, But Players Who Once Churned Are Returning
AdTech Daily: Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
AdTech Daily: Zynga Joins Forces With Rubicon Project for Exclusive Launch of Premium Programmatic Direct Advertising
Adweek: Zynga Is Now Offering Native Political Gaming Ads for Presidential Campaigns
AdExchanger: Zynga Taps Rubicon Project To Make All Inventory Tradable Via Programmatic Direct
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Acquisitions, shutdowns, new ad products and rule changes — the events from the timeline, in your inbox.
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