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Cadent 的 79 条动态
打开 CadentAs AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]
美国Cadent acquires YouTube ad-planning firm VuePlanner
Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.
CadentVuePlannerYouTube Ads
Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution
New AI operating model has increased campaign return on ad spend (ROAS) by 35 percent while reducing platform issue resolution to under 12 minutes Cadent, the predictive advertising company, and Google Cloud announced an expanded collaboration using Google Cloud’s advanced AI capabilities, including Gemini Enterprise, to enhance Cadent’s business operations, product development, and client service. […]
Cadent Acquires YouTube Advertising Company VuePlanner
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube.
Cadent Closes Upfront with Double-Digit Growth, Powered by Predictive AI Across TV and Digital
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the close of its annual Upfront with 26% year over year growth as advertisers embrace an approach that unifies audiences across all media to improve holistic business outcomes. Cadent’s Predictive Intelligence […]
Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform
Former Netflix Executive Peter Naylor Joins Board of Directors to Help Accelerate the Company’s Strategic Growth Plans Cadent, the predictive advertising company, launched The Cadent Platform a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, […]
Cadent Aperture Platform Unlocks New Ad Revenue for Hotwire, Midco, and Other Regional MSOs
Cadent, the largest independent solutions provider for omnichannel video advertising, announced new partnerships with leading regional MSOs Hotwire, Midco and Mediacom. The agreement provides Hotwire, Midco and Mediacom with access to the Cadent Aperture Ad Management solution, which protects and grows their respective linear and time-shifted ad revenue as they roll out their new Internet […]
Regional MSOsCadent
Cadent Launches Performance TV – a New Solution to Drive Business Outcomes Across CTV, Online Video, Display, and Linear TV
Advertisers can now drive performance and optimize in real-time across the entire sales funnel Cadent, the largest independent solutions provider for omnichannel video advertising, today launched Performance TV. A new outcomes-based solution that combines the reach of traditional TV with the precise targeting and measurability of digital, Performance TV creates a direct link between advertising […]
Cadent and Stirista Partner to Make it Easier for Marketers to Target Across Linear, Addressable, Digital and CTV
Partnership Strengthens Best In-Class Audience Targeting and Measurement Solutions for Marketers in Cookie-less Future Cadent, the largest independent solutions provider for converged TV advertising, announced a partnership with Stirista, the leading provider of data-driven marketing solutions. The agreement combines the power of Cadent Aperture Platform, the company’s end-to-end advanced TV platform, with Stirista’s holistic identity-driven […]
StiristaCadent
Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit
On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit Cadent, one of the largest solutions providers for converged TV advertising, has announced it […]
Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing Silos, Taking CTV Programmatic
In a sign of a once-more buoyant ad-tech M&A market, Cadent says it reached an agreement to purchases ad machine learning company AdTheorent for $343 million. Combined, the pair will have almost 1,000 advertisers across all main holding groups. In this video interview with Beet.TV, Cadent CEO Nick Troiano, explains the rationale for the acquisition. […]
CadentAdTheorent
Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.
AdTheorent Launches Point, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive Increased Performance for Advertisers
AdTheorent utilizes precise location data for visitation modeling, location-based targeting, and deterministic measurement AdTheorent Holding Company, Inc., a machine learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers today announced the launch of Point™, a suite of proprietary machine learning-powered geo-intelligence solutions designed to drive real world visitation performance for […]
AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement
Added In-flight metrics will further enhance campaign performance AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, announced a partnership enabling AdTheorent to utilize Adelaide’s attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. Adelaide’s […]
AdelaideAdTheorent
AdTheorent Unveils Results from Joint Research with Advertiser Perceptions on the State of the Open-Web Programmatic Advertising Industry
Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, announced the results from a study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and ad tech […]
Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
Partnership to enable syndicated and custom audience targeting across linear TV and CTV Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. and leading provider of audience and content targeting solutions for programmatic activation, announced a two-part partnership, beginning with the now live integration of […]
ComscoreCadent
Cadent Introduces Aperture MX to Directly Connect Advertisers and Publishers
Cadent, the leading provider of platform-based converged TV advertising solutions, today announced Aperture MX – a new marketplace that delivers curated audiences and content across premium connected TV (CTV), online video (OLV), display, digital out-of-home (DOOH), mobile app, and desktop advertising. The newest product within Cadent Aperture Platform, MX increases transparency between publishers and advertisers, makes […]
PublishersCadentAdvertisers
Cadent and Experian Expand CTV Collaboration to Include Automotive Data
Collaboration will bring data-driven CTV to the automotive industry to deliver campaigns to targeted audiences across screens with unmatched efficiency. Cadent, the largest independent platform for advanced TV advertising, and Experian, the world’s leading global information services company, have expanded their data collaboration to include Experian’s automotive insights, creating a solution to identify, activate, and […]
Cadent Unveils Measurement Marketplace for Advertisers within Cadent Aperture Platform
Bringing precise targeting, cross-screen activation, and holistic measurement to TV ecosystem Cadent, the largest independent platform for advanced TV advertising, announced today the launch of Aperture Platform’s Measurement Marketplace, a turnkey measurement data and partner management solution for advertisers. Measurement Marketplace enables advertisers to browse Cadent’s catalog of best-in-breed partners with a comprehensive list of […]
Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction
Advanced TV ad platform Cadent is in the process of acquiring EMX by Big Village’s SSP technology in a bankruptcy auction. Cadent confirmed that it is pursuing the acquisition in a statement provided to AdExchanger. “We can confirm Cadent was the highest bidder of Big Village’s ENGINE Media Exchange (EMX) and are currently going through […]
EMXCadent
Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]
Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting
Cadent Aperture Platform on Google Cloud Brings Interoperability to CTV Cadent, the largest independent platform for advanced TV advertising, announced that it is expanding the capabilities of its Aperture Platform on Google Cloud with a new data Clean Room offering. Built utilizing reference architecture and infrastructure from Google Cloud, the new Clean Room enables advertisers and […]
Google CloudCadent
Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery
Combining converged TV solutions with leading consumer purchase data to increase market share Cadent, the largest independent platform for advanced TV advertising, is pleased to announce a partnership with Affinity Solutions, the leading consumer purchase data platform. Affinity Solutions is focused on outcome-based solutions to increase return on ad spend (ROAS) by offering more granular […]
Affinity SolutionsCadent
AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences
AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality AdTheorent Holding Company, Inc, a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, today announced the launch of its AdTheorent Predictive Audience Builder, a transformational suite of platform […]
AdTheorent Is Using Machine Learning To Predict Effective Inventory
Signal loss calls for the use of, well, other signals. “The biggest trend for us right now is finding ways to be less reliant on cookie data,” said John Kirk, media director in charge of digital investment at 22Squared, an Atlanta-based media agency whose clients include Baskin-Robbins, Publix and Southeast Toyota. One alternative approach, Kirk […]
Cadent and 605 Partner to Drive Outcomes and Return on Ad Spend for Marketers
Cadent Aperture Platform, the largest independent platform for advanced TV advertising, announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent’s portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true […]
605Cadent
AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers
Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance AdTheorent Health, a division of AdTheorent Holding Company, Inc. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health Predictive Audiences allow programmatic advertisers to target “audiences” in a […]
AdTheorent Travel Advertising Trends Report Shows More than Half (57%) of 2022 Travelers Consider Themselves “Revenge Travelers”
AdTheorent/Harris Poll Survey Data Shows That the Majority of Travelers Use Their Digital Devices to Research and Book Travel and that Advanced, Tech-Forward Approaches to Advertising Creative Have High Success at Driving Consumer Actions AdTheorent Holding Company, Inc. a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable […]
Cadent Aperture Enables Programmatic Guaranteed Bidding Across Addressable Linear and CTV
Advanced TV advertising leader enhances ad enablement and self-service marketplace Cadent, the largest independent platform for advanced TV advertising, announced a new feature within Cadent Aperture Platform which will enable programmatic guaranteed bidding for addressable TV and connected TV (CTV) across set top boxes (STB), smart TVs, mobile devices, and desktop applications on inventory distributed […]
AdTheorent Issues AdTheorentRx Healthcare Advertising Report Examining the Role of Digital Advertising Throughout the Patient Journey
AdTheorent/Harris Poll Survey Data Shows that Seeing Mobile Advertising for Medications Would Drive 71% of Consumers to Ask Their Doctor About a Prescription Medication and 61% to Purchase an Over-the-Counter Medication AdTheorent Holding Company, Inc., a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers […]
Cadent Integrates Blockgraph to Enable More Effective Targeting of Addressable TV Audiences for Its Aperture Clients
The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced a new partnership with Cadent, the advanced TV platform company offering data-driven solutions for buying and selling TV advertising. Through the new integration, […]
BlockgraphCadent
Cadent Adds Over 1000 Data Axle Audience Segments to Aperture Platform for Advanced TV Activation
Audience segments now available to power scalable campaigns by leveraging unique consumer and professional attributes Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that it is partnering with Cadent to provide B2C and B2B data within Aperture, the company’s end-to-end advanced TV platform. The integration will build on […]
Data AxleCadent Aperture
AdTheorent and MCAP Acquisition Corporation Announce the Waiver of Key Closing Conditions for Contemplated Business Combination Ahead of Stockholder Vote
MCAP Acquisition Corporation (“the Company” or “MCAP”), a special purpose acquisition company sponsored by an affiliate of Monroe Capital LLC (“Monroe Capital”), announced that AdTheorent Holding Company, LLC (“AdTheorent”) and its majority equityholder, an affiliate of H.I.G. Capital LLC, have agreed to waive both the $140 million aggregate cash consideration closing condition and the $258.1 […]
MCAP Acquisition CorporationAdTheorent
Octillion Selects Cadent Aperture Platform to Enable Sales Lift Measurement from OTT & CTV Advertising
Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for local and mid-market advertisers, to measure the direct sales impact of clients’ advertising based on in-store sales lift from exposed homes. Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium Through […]
AdTheorent Uses Machine Learning-Powered Predictive Advertising to Drive Privacy-Forward Digital Engagement for Cornerstone Community Financial Credit Union
Omni-Channel Digital Campaign Exceeds all Benchmarks and Engagement Metrics AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and Reflective Media Services, a full-service media partner, today announced mid-campaign results from the Cornerstone Community Financial Credit Union 2021 digital advertising campaign. Cornerstone […]
AdTheorent Partners with the Ad Council to Support the “Belonging Begins with Us” Campaign
Digital Campaign Drove 1,550% Lower Cost-Per-Action Than Benchmark AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, a national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most […]
AdTheorent to List on NASDAQ Through Merger With MCAP Acquisition Corporation, a SPAC Sponsored by an Affiliate of Monroe Capital
CHICAGO — Monroe Capital LLC (“Monroe Capital” or “Sponsor”) today announced AdTheorent, Inc. (“AdTheorent”) and MCAP Acquisition Corporation (NASDAQ: MACQ) (“MCAP”), a publicly-traded special purpose acquisition company, have entered into a definitive business combination agreement in which AdTheorent will be merged with MCAP. MCAP is sponsored by an affiliate of Monroe Capital LLC.Upon closing of […]
MCAP Acquisition CorporationAdTheorent
AdTheorent, a Leader in Data Science and Machine Learning Optimized Advertising, to List on NASDAQ via Merger with MCAP Acquisition Corporation
MCAP Acquisition Corporation is sponsored by an affiliate of Chicago-based asset manager Monroe Capital LLC AdTheorent’s privacy-forward programmatic digital advertising platform uses machine learning models fueled by non-individualized statistics to drive superior campaign performance, measured by advertiser business goals Forecasted to outpace the 17.6% projected growth for programmatic digital media – a $90 billion market […]
Cadent Launches Aperture Platform, Powering A Cross-Screen Multi-Seller Addressable TV Marketplace
Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform. Cadent announced the launch of the first cross-screen self-service platform for buyers and sellers of addressable TV advertising. With a rollout beginning this month, Cadent Aperture Platform will power a […]
DISH TVCadent
Cadent Announces Expansion of TV Identity Graph Partnership with Premion
Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales Cadent, the advanced TV platform company, announced an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Under […]
Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global
Cadent’s advanced TV platform to be launched across Liberty Global’s footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world’s leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD […]
CadentLiberty Global
AdTheorent Lauded by Frost & Sullivan for Driving the Next Generation of Digital Advertising Strategies
AdTheorent honored due to its advanced machine learning technology and solutions which drive business results for advertisers Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2020 North American Growth Excellence Leadership Award. Notably, AdTheorent is the only company in Frost & Sullivan’s 59-year […]