How to advertise in mobile apps
In-app banners, interstitials and rewarded video, sold mostly through mobile ad networks and priced per install or per impression.
131 sellers tracked, across 28 markets.
What this is
In-app advertising covers banners, interstitials, native units and rewarded video shown inside a mobile app — usually sold through an ad network or exchange rather than by the app itself. Performance formats (install, action) are priced per outcome and bought by auction; brand formats are priced per thousand impressions. A direct sponsorship inside one specific app is rarer, and is quoted flat.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 275 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
What does 'cost per install' mean here?
A rate charged only when someone installs the app the ad promoted (CPI) — common for app-install campaigns bought through a mobile network, and distinct from a CPM rate charged regardless of outcome.
Can I buy a placement in one specific app?
Rarely without going through a network — most in-app inventory is sold pooled across many apps by audience, not app by app. A direct sponsorship inside a named app is the exception, not the rule.
Is rewarded video priced differently from a banner?
Yes — rewarded video, where the user opts in for an in-app reward, typically clears at a higher CPM or CPI than a passive banner, because completion is closer to guaranteed.