行业动态

ExchangeWire: Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads

Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.

AdExchanger: Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026

PPC Land: Walmart Connect brings real purchase data into Google DV360 for YouTube ads

Beet.TV: Walmart Connect Partners with Yahoo DSP, Magnite to Expand Retail Media Reach

Digiday: Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

Walmart completes its $2.3 billion acquisition of VIZIO, adding VIZIO's SmartCast TV platform to its advertising business.

AdExchanger: Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku

MarTech: Walmart Connect goes international and adds self-service

AdExchanger: Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

AdExchanger: Walmart Connect Adds A Trio Of Partners With An Eye On Attracting Smaller Advertisers