Apple Ads is Apple's advertising platform covering Search Ads on the App Store, sponsored placements in Apple News, Apple Maps, and CTV sponsorships.
Apple Ads is the advertising platform operated by Apple, covering paid placements across several of its services. It is used by advertisers targeting Apple's search, web, and connected TV channels, reaching audiences within the technology category.
On the App Store, placements include Search Results and a Search Tab, typically bought on a cost-per-tap basis by developers looking to raise the visibility of an app listing. Apple Maps carries search result ads and Suggested Places placements.
Apple News carries banner, carousel, sponsored content, and video ad formats, and Product Pages let developers promote apps directly on the App Store. Sponsorship placements also run around MLS coverage on Apple TV.
刊例
11 个广告位，含格式、价格及各自的购买方式。
- Apple Maps search results
Sponsored product search result · 搜索
- Apple News banner ads
Responsive display ad · 网页
- Apple News carousel ad
Responsive display ad · 网页
- Apple News sponsored content (native) ads
Responsive display ad · 网页
- Apple News video ads
In-stream video ad · 网页
- MLS on Apple TV sponsorships
CTV pre-roll · 联网电视
- Product Pages
Responsive display ad · 网页
- Search Results
Sponsored product search result · 搜索
- Search Tab
Sponsored product search result · 搜索
- Suggested Places on Apple Maps
Sponsored product search result · 搜索
- Today Tab
Responsive display ad · 网页
正在检查访问权限…
渠道
每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。
也可投放于
该卖方的广告位在其自有网站之外投放的位置，并列出每处的广告位。通过相同的购买选项购买——同一集团，同一控制台。
与 Apple Ads 相似
