Amazon signs agreement to purchase some assets from MX Player

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

UpdateCTV · Inventory integrationGlobalMX PlayerPrime Video3 months ago

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

LaunchedProgrammatic · Auction infrastructureGlobalAmazonAmazon Ads4 months ago

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

LaunchedCommerce · Buying accessGlobalAmazon5 months ago

German court bars Amazon from forcing ads on paying video customers

Amazon can no longer impose advertising on paying Video customers in Germany after a Landgericht Munchen ruling.

Landgericht Munchen→Amazon

RegulationCTV · Rule changeGermanyAmazon AdsAmazon10 months ago

Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

UpdateGlobalMX Player10 months ago

Explained: The Amazon miniTV and MX Player merger

MX Player→Amazon miniTV

MergerCTV · MergerIndiaMX Player2 years ago