Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
As marketers continue to build out in-house capabilities, tapping those in-house teams to manage tentpole events like Super Bowl will continue
“As marketers continue to build out in-house capabilities, tapping those in-house teams to manage tentpole events like Super Bowl will continue”Source
What this is about
Exchanges
More like this
Rakuten TV adds 20 Sony Pictures FAST channels across Europe
Rakuten TV added 20 free ad-supported channels from Sony Pictures, giving advertisers more FAST inventory to buy across Europe.
Sony PicturesRakuten TV
Rakuten TV Enterprise Unveils New European CTV Report At Its Live London Forum
– New research in ‘Beyond the Break: Connecting Advertising Strategy with Viewer Experience’ report explores how advertisers across Europe are redefining CTV strategies around attention, viewer experience and contextual relevance – Findings presented at Rakuten TV Enterprise LIVE London, the company’s European streaming and Connected TV forum Rakuten TV, Europe’s original CTV and streaming experts, today unveiled new research, BEYOND THE […]
Rakuten launches open-source SDK as Honey returns to its network
Rakuten Advertising and impact.com form a global affiliate alliance
Advertisers and publishers in affiliate marketing can now reach a combined network through Rakuten Advertising and impact.com's alliance.
Advertisers, publishersRakuten Advertisingimpact.com