For Uber Advertising, the Journey Is the Destination
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The captive audience has long been the holy grail of advertising. But what about the audience that is literally captive, buckled into the backseat of a car with an average of 20 minutes to spare? Uber Advertising recently surpassed a $1.5 billion annual run rate and is growing at a rapid clip. The goal is […]
“The captive audience has long been the holy grail of advertising. But what about the audience that is literally captive, buckled into the backseat of a car with an average of 20 minutes to spare? Uber Advertising recently surpassed a $1.5 billion annual run rate and is growing at a rapid clip. The goal is […]”Source
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