iHeartMedia becomes local reseller of Amazon Ads' audio and video inventory
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Local advertisers can now buy iHeartMedia's audio and video ad inventory through an expanded reseller deal with Amazon Ads.
“iHeartMedia had one more surprise up its sleeve to complete its week at Cannes Lions: the broadcaster is deepening its relationship with one of Big Tech’s biggest players, expanding its deal with Amazon Ads to position iHeart as a local reseller of audio and video inventory.”Source
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