The Economist Adds Video To Its Product Portfolio
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
The Economist is still mulling the particulars around how it’s going to monetize its just-launched video initiative, Economist Films, but one thing is sure – native advertising will have nothing to do with it. “There will never be a native element to our films because they have to stand alongside the newspaper as a purely […]
“The Economist is still mulling the particulars around how it’s going to monetize its just-launched video initiative, Economist Films, but one thing is sure – native advertising will have nothing to do with it. “There will never be a native element to our films because they have to stand alongside the newspaper as a purely […]”Source
Publishers and platforms
The Economist launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
The Economist is looking beyond traffic to measure the success of its brand marketing push
One year into The Economist’s brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.
DNA acquires Digital News Agency from The Economist
Independent creative & content collective, DNA, today announced it has acquired the award-winning content and distribution platform, the Digital News Agency, from The Economist. DNA Since the acquisition, DNA has reinvested and reimagined the platform, making it one of the most intuitive, innovative and powerful products on the market, making it the ideal platform for […]
The Guardian, The FT, The Economist and more team up with Acast to launch new consortium
The Guardian, FT, The EconomistAcast
The Economist Is Chasing Enterprise Budgets With Its Latest Business Unit, Impact
The Economist Group generated an operating profit of £41.8 million in 2021, up 27% from the year before.
The Economist Group Lays Off 90 Staffers, Shuts Down Print Edition of 1843
The Economist Group will fire 90 non-editorial employees and shut down the print edition of its lifestyle magazine 1843. The magazine will become digital-only, executives said Friday. (Adweek) The areas […]