VIOOH adds Grupo IMU's DOOH screens for programmatic buying
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VIOOH partnered with Mexican outdoor operator Grupo IMU, putting over 400 digital screens into VIOOH's marketplace for advertisers to buy programmatically.
“VIOOH has announced a strategic partnership with Grupo IMU, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. 400 digital screens The partnership delivers access to more than 400 digital screens across six cities throughout Mexico, generating millions of monthly impressions. Grupo IMU’s network spans key environments including airpor”Source
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