News

South Korea Ad Spend Rises 20.4% in 2021 – Digital Ads Make up Majority of Spend for the First Time

Market dataSouth Korea5 years ago

South Korea’s Ad Spend Predicted to Grow 4.6% in 2021 Following Last Year’s Decline

Market dataSouth Korea6 years ago

Aarki Announces Integration With CAULY

Aarki, a leading AI-enabled mobile marketing platform, is pleased to announce that it is now integrated with CAULY, Korea’s leading mobile ad exchange. CAULY gives publishers an opportunity to monetize their ad space and enables advertisers to reach target audiences in a scalable way. Korea is one of the most advanced mobile markets in the world […]

Aarki→CAULY

LaunchedApp · Inventory integrationSouth KoreaAarki6 years ago

GroupM Digital Agency, Essence, Enters South Korea with Takeover of Maxus

Essence→Maxus

AcquisitionAgencies · AcquisitionSouth KoreaEssence9 years ago

Korea to ban Lotte’s Xylitol Gum from Advertising ‘Cavity Prevention’

RestrictionSouth Korea10 years ago

Taptica and Adways Korea Sign Partnership Agreement to Promote Global Mobile Marketing Campaigns

Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adways Korea (“Adways”), a leader in mobile marketing leveraging its strong Asia network and part of the TSE-listed Adways Inc. group (TSE: 2489). This follows the recent establishment of Taptica’s office in Seoul, South Korea […]

Taptica→Adways Korea

LaunchedApp · Distribution dealSouth KoreaTaptica10 years ago

Grey Group Acquires Majority Stake in Korean Digital Agency Vinyl-I

Grey Group→Vinyl-I

AcquisitionAgencies · AcquisitionSouth Korea11 years ago

South Korea Restricts Foreign Language Use in Advertisements

South Korea→Advertisers

RestrictionWeb · Rule changeSouth Korea11 years ago

Korea’s Yello Mobile Buys Influencer Marketing Firm Gushcloud

Yello Mobile, the Korean company that gobbled up 61 companies last year and recently raised $100 million, is always hungry for acquisitions, and it’s back at the table again after picking up Gushcloud, a Singapore-based influencer marketing platform that operates across Southeast Asia.

Gushcloud→Yello Mobile

AcquisitionSocial · AcquisitionSouth KoreaGushcloud11 years ago