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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

14 events for Acast

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Acast acquires podcast network Backyard Ventures for $20 million

Acast paid $20 million for Backyard Ventures, a podcast network reaching more than 230 million listeners a month, giving advertisers more podcast ad inventory through Acast.

AcastBackyard Ventures

AcquisitionPodcasts · AcquisitionGlobalFavicon of AcastAcast

Acast Adds Real-Time Tools To AdCollab Platform

Acast has added real-time campaign planning tools to its self-serve podcast advertising platform, AdCollab. The newly introduced Availability Calendar allows advertisers to view the current inventory for host-read sponsorship campaigns and their prices.

LaunchedGlobalFavicon of AcastAcast

Acast Partners with Warner Bros. Discovery for Distribution

Podcast company Acast has secured a strategic partnership with Warner Bros. Discovery to serve as the exclusive distributor and monetization platform for podcasts from several of Warner Bros. Discovery’s popular brands.

Warner Bros. DiscoveryAcast

UpdatePodcasts · Distribution dealGlobalFavicon of AcastAcast

Acast Adds Direct Host-Read Pipeline To Its Creator Network

Independent podcast platform Acast has unveiled a new product named AdCollab, designed to streamline the host-read sponsorship buying process for podcasters on the Acast Creator Network, advertisers, and sales teams.

AdvertisersAcastpodcast creators

LaunchedPodcasts · Buying accessGlobalFavicon of AcastAcast

Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically

New global research from industry leaders shows commonalities and differences in programmatic ad creative in podcasts Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. […]

VeritonicAcast

AcquisitionPodcasts · Data partnershipGlobalFavicon of AcastAcast

Acast Opens The Door For Self-Serve Host Ad Reads

Independent podcast company Acast has launched host-read sponsorships on its self-serve podcast advertising platform. Advertisers can now use the self-serve platform to buy sponsorships from popular podcasts such as WTF with Marc Maron and The Higher Ground Network .

LaunchedGlobalFavicon of AcastAcast

Acast Launches Self-Serve Platform to Get Brands of All Budgets Running Podcast Ads

The company launched a Keyword Targeting tool earlier this month.

LaunchedGlobalFavicon of AcastAcast

Acast Adds Keyword Targeting Capabilities for Advertisers

The company’s Q3 net sales grew 21% compared to Q3 2021.

LaunchedGlobalFavicon of AcastAcast

Podcast Platform Acast to Acquire Podchaser

Acast, a Swedish podcast hosting and monetization company, on Monday announced that it signed a deal to acquire Podchaser, a U.S.-based company that serves as a database for podcasts. (Axios)

AcastPodchaser

AcquisitionPodcasts · AcquisitionGlobalFavicon of AcastAcastFavicon of PodchaserPodchaser

Acast Open launches to give brands an on-ramp to podcasting

The company is offering three different subscription levels, including a free “Starter” subscription.

LaunchedGlobalFavicon of AcastAcast

Podcast Platform Acast Acquires Pippa To Grow Its Long Tail

The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of […]

PippaAcast

AcquisitionPodcasts · AcquisitionGlobalFavicon of AcastAcast

Acast Becomes First Podcast Company to Offer Personalization in Podcast Advertising

Acast partners with A Million Ads, launching first personalised podcast campaign with iD Mobile Acast – the world’s leading digital audio and voice technology company – today announces the first personalized podcast ads powered by A Million Ads to offer the service across its global network of more than 125 million monthly listens and nearly […]

A Million AdsAcast

UpdatePodcasts · Data partnershipGlobalFavicon of AcastAcast

Audio-On-Demand Leader Acast Adopts AdsWizz Ad Serving Solution, Strengthening Its Offering for Advertisers

Acast enhances Advertising offering with demographic targeting capabilities through AdsWizz Technology Solution New York, NY – Leading audio-on-demand technology company Acast announced they are adopting the AdsWizz Ad Server, AudioServe, to power audio ad campaign management and optimization for its platform. Acast adopted the AdsWizz SSP, AudioMax, last July to enable programmatic buying for its […]

AdsWizzAcast

UpdatePodcasts · Inventory integrationGlobalFavicon of AcastAcastFavicon of AdsWizzAdsWizz

Acast launches new programmatic marketplace for podcast ads

The Stockholm-based company says the quality of its publishers, and its inclusion of mid-roll audio ads, makes this podcast SSP unique.

Podcast publishersAcast

LaunchedPodcasts · Auction infrastructureGlobalFavicon of AcastAcast

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