Acast acquires podcast network Backyard Ventures for $20 million
Acast paid $20 million for Backyard Ventures, a podcast network reaching more than 230 million listeners a month, giving advertisers more podcast ad inventory through Acast.
AcastBackyard Ventures
Acast Adds Real-Time Tools To AdCollab Platform
Acast has added real-time campaign planning tools to its self-serve podcast advertising platform, AdCollab. The newly introduced Availability Calendar allows advertisers to view the current inventory for host-read sponsorship campaigns and their prices.
Acast Partners with Warner Bros. Discovery for Distribution
Podcast company Acast has secured a strategic partnership with Warner Bros. Discovery to serve as the exclusive distributor and monetization platform for podcasts from several of Warner Bros. Discovery’s popular brands.
Warner Bros. DiscoveryAcast
Acast Adds Direct Host-Read Pipeline To Its Creator Network
Independent podcast platform Acast has unveiled a new product named AdCollab, designed to streamline the host-read sponsorship buying process for podcasters on the Acast Creator Network, advertisers, and sales teams.
AdvertisersAcastpodcast creators
Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically
New global research from industry leaders shows commonalities and differences in programmatic ad creative in podcasts Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. […]
VeritonicAcast
Acast Opens The Door For Self-Serve Host Ad Reads
Independent podcast company Acast has launched host-read sponsorships on its self-serve podcast advertising platform. Advertisers can now use the self-serve platform to buy sponsorships from popular podcasts such as WTF with Marc Maron and The Higher Ground Network .
Podcast Platform Acast Acquires Pippa To Grow Its Long Tail
The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of […]
PippaAcast
Acast Becomes First Podcast Company to Offer Personalization in Podcast Advertising
Acast partners with A Million Ads, launching first personalised podcast campaign with iD Mobile Acast – the world’s leading digital audio and voice technology company – today announces the first personalized podcast ads powered by A Million Ads to offer the service across its global network of more than 125 million monthly listens and nearly […]
A Million AdsAcast
Audio-On-Demand Leader Acast Adopts AdsWizz Ad Serving Solution, Strengthening Its Offering for Advertisers
Acast enhances Advertising offering with demographic targeting capabilities through AdsWizz Technology Solution New York, NY – Leading audio-on-demand technology company Acast announced they are adopting the AdsWizz Ad Server, AudioServe, to power audio ad campaign management and optimization for its platform. Acast adopted the AdsWizz SSP, AudioMax, last July to enable programmatic buying for its […]
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