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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
8 events for Activision
Open ActivisionActivision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention
MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an […]
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
Activision Blizzard Proposes Settlement to DOJ Lawsuit; Alibaba Launches Budget Channel 99 Temai
In today’s ExchangeWire news digest: Activision Blizzard proposes a settlement to end an antitrust lawsuit from the DOJ; Alibaba adds 99 Temai to its flagship retail platform Taobao; and Texas approves a bill restricting benefits for crypto miners. Activision offers to […]
Activision Blizzard Media Launches Player Panel To Test Mobile Ads
On Monday, Activision Blizzard Media, the advertising and media arm within Activision Blizzard (parent company to juggernaut game studio King), launched King’s Council, a panel comprised of around 5,000 of its most engaged and active players across the United States and the United Kingdom. The purpose is to conduct user research and to test ad […]
Activision Blizzard Closes Its $5.9B Acquisition Of King, Makers Of Candy Crush
Activision Blizzard today announced that it has closed its acquisition of King Digital for $5.9 billion, a deal that it says makes it the largest game network in the world with more than 500 million users. King is the publisher of the popular Candy Crush series of social and mobile games, while Activision Blizzard’s best known […]
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