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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

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AdPushup Recognised on the OAREX Top Programmatic Payors List H2 2022

AdPushup has received this award for H2 and H1 2022 consecutively AdPushup recognised on the OAREX Top Programmatic Payors List H2 2022 AdPushup has received this award for H2 and H1 2022 consecutively AdPushup, a leading ad revenue optimisation platform by Zelto Inc (erstwhile AdPushup Inc) was named as a Top Payor for the second […]

AdPushup Secures Ad Revenue Optimisation Mandate for EssentiallySports

EssentiallySports, a digital-first sports media house, has signed a multi-layered mandate for ad revenue optimisation with AdPushup, a Google-certified ad revenue monetisation platform. As per the mandate, AdPushup will manage their ad inventory and will be their long-term partner for […]

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AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

– AdPushup has launched two new capabilities–Header Bidding Analytics and the Hyper Optimizer – Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes – These transformative enablements aim to improve publisher experience and revenue AdPushup, a leading ad revenue optimization platform for publishers, has announced […]

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AdPushup Launches Header Bidding as a Service for Digital Publishers

The Solution Will Equip Publishers with the Technology, Ad Ops Support, and Premium Demand Needed to Run an Optimized Header Bidding Stack AdPushup, an ad revenue optimization platform for publishers, recently released a new dashboard for publishers. As part of the overhaul, the company has announced the latest addition to its range of solutions: Header […]

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AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More

AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have […]

AdPushup Launches Free Ads.Txt Management Tool for Publishers

NEW YORK — AdPushup, a leader in the ad revenue optimization space, has launched a free tool called Manage Ads.txt to help publishers visually manage their ads.txt files. The tool is designed to help publishers reduce ads.txt errors, save time, and protect their ad revenue. Ads.txt is a file standard created by the Interactive Bureau […]

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AdPushup Launches A/B Testing Solution For Google AdSense Publishers

The new tool optimizes ad layouts to increase publisher ad revenue.

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