News

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework to Be Initial Software Service Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). […]

Digital Advertising Alliance Announces CCPA Tools for Ad Industry

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognizable mechanism to opt out under the California Consumer Privacy Act […]

UpdateUnited StatesAdvertising Alliance7 years ago

OPPA, the New Advertising Alliance is Launched by Thailand’s Leading Online Publishers

Thai online publishers→OPPA

LaunchedWeb · Distribution dealThailandAdvertising Alliance9 years ago

Network Advertising Initiative and Digital Advertising Alliance Launch New Version of Choice Tools for Interest-Based Advertising

New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options WASHINGTON & NEW YORK – The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use. Improvements to the NAI […]

Digital Advertising Alliance Turns Attention To Opt-Outs For Cross-Device Tech

How can consumers opt out of cross-device tracking if they don’t even know it exists? “When people are surprised, that can have negative consequences on trust, a brand and enforcement,” FTC commissioner Terrell McSweeney said to a crowd of 150 people in the advertising community – many of them lawyers – at the Digital Advertising […]