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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
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United StatesAmpersand Revolutionizes TV Advertising with Next Generation of TV Insights
Local and national ad buyers can now better optimize TV spend for audience reach and efficiency. Ampersand, the audience-first TV advertising sales company, announced the release of its next-generation local and national TV insights, empowering ad buyers to rebalance their TV investments for optimal reach and frequency. Fueled by aggregated data insights from 65 million […]
Ampersand Introduces “Sports Viewer” Audience Segments to Help Brands Better Understand Fan Behavior
The new capability empowers marketers to target fans before, during and after the game. Ampersand, the audience-first TV advertising sales company, today launched brand new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ […]
Ampersand and Blockgraph Partner with Acxiom To Drive Seamless Multiscreen TV Activations
New relationship offers accuracy and responsiveness for audience-driven multiscreen TV campaigns Ampersand, the audience-first TV advertising sales and technology company, and Blockgraph, the technology company enabling the future of data-driven TV advertising, today announce a new partnership with Acxiom®, Interpublic Group’s customer intelligence company. The partnership brings together all three parties to allow for seamless connection […]
Ampersand Launches Incremental Reach Capabilities for Television
Ampersand fortifies audience-first, multiscreen TV data assets to enable brandsto reach households or regions un-exposed or under-exposed to TV campaigns using Comcast, Cox, Charter and Altice deterministic data. Ampersand, the audience-first TV advertising sales and technology company, today announced the expansion of its existing relationships with leading cable and telecommunications companies, Charter, Comcast, Cox and […]
Cable operatorsAmpersandTV advertisers
Ampersand Adds A Self-Serve Option For Incremental Reach To Its TV Planning And Buying Platform
Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available as a managed service, but advertisers have been demanding more control and transparency over the buying process, said Andrew Matero, Ampersand’s VP of platform – and effective incremental reach calls for considering much more than just streaming.
Ampersand Announces New Custom Audience Builder in the AND Platform Through Integration of LiveRamp’s Advanced TV Solutions
Ampersand, the audience-first TV advertising sales and technology company, announced today a data and technology integration with LiveRamp®, the leading data connectivity platform. The integration allows Ampersand to offer advertisers the same caliber of audience customization for multiscreen linear and streaming TV plans that they are accustomed to for all of their non-TV media investments. […]
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Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform
New audience segments are now available for every brand marketer in Ampersand’s AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform. The integration of Experian data allows Ampersand to offer multiscreen TV […]
Ampersand Rolls Out Self-Serve Option for The AND Platform
Leading multiscreen TV ad planning, buying & measurement platform now at the fingertips of a select group of brand marketers for advanced TV investments Ampersand, the audience-first TV advertising sales and technology company, announced a limited Beta release of a new self-serve functionality of The AND Platform™, its multiscreen TV planning, buying and measurement platform […]
AmpersandTV advertisers
Ampersand Is Latest To Try Self-Serve TV Ads
Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats […]
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
Ampersand, the TV advertising and sales company owned by Comcast, Cox and Charter, is putting its vast data network of 38 million households to work with a new external platform that lets partners create audiences on the front end and measure performance on the back end. Called The AND Platform, the launch follows NCC Media’s […]
Ampersand Launches New Audience-Based TV Advertising Solution
Ampersand’s New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and […]
Ampersand Launches Solution To Simplify Advanced TV Buying
Ampersand, the sales consortium owned by Comcast, Cox and Charter, wants to simplify advanced TV ad buying by pooling the fragmented inventory across networks and cable operators across the United States. So it launched the AND platform Thursday, an interface where ad buyers can buy, plan and measure advanced TV inventory across Ampersand’s 85 million […]
TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers
Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising NEW YORK – TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to […]
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