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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
21 events for Bauer Media
Open Bauer MediaBauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Bauer Media integrates Experian data to sharpen advertiser targeting
Advertisers on Bauer Media's digital audio and publishing platforms can now target audiences using Experian's consumer data, including its Mosaic segments.
AdvertisersBauer MediaExperian
United KingdomBauer Media Supercharges Advertiser Targeting Through New Experian Partnership
Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into […]
GermanyBauer Media completes acquisition of Clear Channel Europe-North for $625 million
Clear Channel Europe-NorthBauer Media
Bauer Media Group Acquires Cork’s Red FM
Bauer Media Group says it has acquired Cord’s Red FM, one of Ireland’s biggest regional radio stations. The deal will bring more than 129,000 listeners to Bauer Media, which has a total of 61 million listeners across 9 European countries.
Red FMBauer Media
IrelandBauer Media UK Signs With Veritone to Supercharge Audio and Video Campaigns
Veritone Discovery Offers a Comprehensive, Customisable Analytics Suite for Audio and Video Data Veritone, Inc. , creator of aiWARE, a hyper-expansive Enterprise AI platform, announced a new collaborative effort with Bauer Media UK, part of the Bauer Media Group, to have their project management, programming and strategy teams leverage the Veritone Discovery solution to quickly […]
VeritoneBauer Media
Bauer Media Audio Signs Agreement with AdsWizz, to Gain Access to Soundcloud Audio Advertising in Denmark, Finland, Norway and Sweden
Bauer Media Audio and AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to work together to sell audio advertising in Denmark, Finland, Norway and Sweden on Soundcloud – the next generation music entertainment company. As digital audio consumption experiences a surge in consumer popularity, this relationship will give Nordic advertisers […]
advertisersBauer Media AudioAdsWizzSoundCloud
News UK’s Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’
News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.
WirelessBauer MediaOctave Audio
AustraliaBauer Media UK Signs Two-Year Exclusive Partnership to use Taboola’s Latest Innovation – Taboola Feed
Bauer Media UK implements Taboola Feed and Taboola Audience Exchange to grow revenue and enhance engagement London, UK: Taboola, the leading content discovery platform, announced a partnership with Bauer Media UK, one of the UK’s leading online publisher groups. Under the partnership, Bauer Media will integrate Taboola Feed as well as leveraging Taboola’s “audience exchange” solution, […]
Bauer Media signs with content discovery platform Taboola
Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.
Why Bauer Media ditched its sales team and went all programmatic
The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what’s sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren’t convinced that going all-in is the best route for most media companies, particularly those who assume that “programmatic” automatically means “efficient.”
Bauer MediaProgrammatic
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