News

BidSwitch Rolls Out Ads.txt Support in Partnership with Major DSP’s; Company Helps Clean Up the RTB Ecosystem

BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply partners. This means that effective immediately, BidSwitch buyers can now directly action against this ads.txt information in their own bidding logic for supply partners accessed via BidSwitch without the need to crawl the ads.txt files […]

Publishers→BidSwitch→DSPs

LaunchedProgrammatic · Auction infrastructureGlobalBidSwitch9 years ago

BidSwitch and AerServ Partner to Enable Programmatic Buying of Mobile and Mobile Video Inventory

MediaMath Participates as a Launch Partner via BidSwitch NEWPORT BEACH, CA – AerServ, the only mobile-first video mediation platform, announced a partnership with BidSwitch, a unique, one-to-many point of integration that connects platforms in the global programmatic ecosystem, with over 100 buyers, and over 50 strategically selected supply sources. As part of the deal, BidSwitch […]

AerServ→BidSwitch→MediaMath

UpdateProgrammatic · Inventory integrationGlobalBidSwitch11 years ago

BidSwitch Feature Aims To Open Up Native Supply

BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch GM Bob Walczak, “[enabling] a much higher degree of innovation and efficiency in the native market.” BidSwitch’s value proposition is its ability to integrate once and then connect with […]

UpdateGlobalBidSwitch11 years ago